We strive to be a positive transformative force in the Kingdom and beyond

Our aim is to foster passion, inclusion, integrity and excellence.

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Companies across 5 Sectors

With great scale comes great responsibility

Our approach to sustainability ensures that we maximize our positive impact on our region and beyond, for today, and for future generations' tomorrow.

Pioneering Women Leaders

We foster a conducive environment that facilitates the empowerment of women

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Hiring rate of women





Empowering One to Become Powered by Many

People drive the success of any business; we ensure we attract the right talent and give them the right support.

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Professionals Employed

Businesses that evolve with our communities

The diversity of our businesses facilitates their ability to nimbly adapt to, and address, the ever-evolving demands of today’s world

Different Sectors

Our Food & Beverage businesses include some of the largest regional and international brands.

Our mission is to be the restaurants of choice for our guests, and the operator of choice for our partners.

Businesses that offer sustainable solutions for today and are evolving to meet the energy needs for a cleaner tomorrow.

Focused on offering our customers a better quality of life through providing best-in-class personal care products and health care solutions.


A portfolio of market-leading brands that specialise in upgrading the business landscape by focusing on sourcing and empowering cutting-edge digital transformation technologies.


See What Is Happening With Our Businesses